EMAIL IS VITAL
It might not seem super sexy on the surface, but when you fully understand the power of email marketing it becomes very attractive. Think of it this way: social media platforms are rented space, but your email list is property you OWN. We can help you leverage that to your advantage.
And the crazy thing is, only 37% of businesses are really taking advantage of email marketing campaigns. That means there is a HUGE opportunity for you to crush email marketing and jump ahead of most competitors.
Let us help you take your email marketing to the next level.
EMAIL SECRETS
Some of the facts below might shock you. Most people have no idea how MASSIVE the potential is for a well-crafted email marketing strategy.
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3X SALES
Wouldn't you love to triple your sales? Research by Epsilon showed that consumers who receive email messages from brands are 3x more likely to make a purchase. And if you are trying to boost e-commerce sales, email marketing can be like rocket fuel.
4000% ROI
YES, that number is correct. According to the Direct Marketing Association, for every $1 invested in email marketing, the average return is over $40 in sales revenue. With an ROI like that email needs to be a top priority for your business!
4 BILLION USERS
The reach of email is ENORMOUS! It's greater than any social media platform. The Radicati Group research shows that there are over 4 billion email users worldwide. Obviously, we aren't going to spam random people, but the point is that nearly everyone has an email address and they use it regularly.
100% REACH
Email messages you send go directly to EVERY email address on your list. In contrast, unless you are running paid social media ads, your posts are usually pushed only to followers who regularly engage with your brand. And you OWN your email list, which gives you control. If the social media apps change the algorithm and reduce your reach, there's nothing you can do about it.
OUR APPROACH MIGHT SURPRISE YOU
We can build an email marketing foundation and then turn you loose to manage it yourself, or we can manage the full solution for you. We are open to EITHER approach. We totally understand that many businesses prefer to do as much as they can in-house, while others want an expert to step in to take over. How can we help YOU?
WHAT WE DO
Some refer to the basic 4 types of email marketing like newsletters, transactional messages, promotions, and retention messages. This does scratch the surface, but there is so much more to it. We'll dig into the entire Customer Journey with you to craft a comprehensive plan for maximum impact. Some of the specific services we offer are explained below, but there isn't a silver-bullet program that works for everyone. TELL US MORE ABOUT YOUR BUSINESS so we can setup a discovery call.
TEMPLATE DESIGN
Keeping your messages on-brand is important to your business. We offer professional design service to create an email template that fits your brand and provides the look and feel your customers expect.
TRIGGERED
AUTOMATIONS
We create automated email campaigns based on triggers to target specific audiences and deliver a flow of templated email messages that are timed to be delivered at specific intervals. This is a very efficient and effective email marketing tool.
ADVANCED SEGMENTATION
Not every customer has the same needs. We can drill down into your customer list and send email messages to specific segments that have unique needs. A targeted approach like this can pay big dividends.